FRESH FROM THE MOUNTAIN
Pirinsko is a beer brand named after the beautiful Pirin Mountains. In order to strengthen the link between Pirinsko and the natural freshness it provides, we approached the consumers with coasters made of craft paper with living grass seed inserted. Watering the coaster results in a fresh green grass growing tall. That's how we ended up with a beer coaster that not only absorbs the wet but proves a point while doing it.
AGENCY: NOBLE GRAPHICS
COPYWRITER: MINA PRODANOVA
CREATIVE DIRECTOR: MARIA MILUSHEVA
PRODUCTION: ANGEL MATEEV, IVAYLO BOJKOV
ART DIRECTION & GRAPHIC DESIGN: ALEKSANDRINA STEFANOVA
AWARDS:
SILVER - INNOVATIVE USE OF MEDIA, FARA BULGARIA 2016
BRONZE - ONE TO ONE COMMUNICATION, FARA BULGARIA 2016
