LAB235 - 萃茶式
LAB235 - CHEI CHA
LAB235 成立於台灣嘉義，而嘉義位於北緯23.5度的地帶，
從科學的角度來說，北回歸線23.5沒有準確的地理位置，但有週期變化，在不確定性的範圍中卻持續穩定的經緯線。
北緯23.5度的特性就如同 LAB235 的品牌核心，以科學實驗的角度與在地產業結合，激盪產生火花，
同時以專業化生產，創造令人驚艷而品質穩定的新型態商品。
LAB235 was established in Chiayi, Taiwan, where is located at 23.5 degrees north.
Scientifically speaking, the Tropic of Cancer 23.5 isn't an accurate geographical location but the periodic changes
in the range of uncertainty is stable in the latitude and longitude lines.
Property of Latitude 23.5 degrees is such as the core concept of the brand LAB235,
we use scientific experiments to inspiring and combining with the local cultural industry , simultaneously, specialized production,
and creating a stunning and stable quality of the new type of goods.
Branding . Visual Design . Packaging
萃茶式 CHEI CHA
萃茶式以 LAB235 的實驗精神，將嘉義阿里山茶產業與故宮南院的經典文化做結合，
萃取故宮南院文物的概念.。重新設計成「在地茶與古文物」的特色圖騰，並依照產品定位開發新型的茶葉包裝。
The concept of CHEI-CHA is based on the LAB235 experimental spirit, mixing Chiayi Alishan tea industry and
the representative culture of Southern Branch of the National Palace Museum.
Redesign the patterns of Alishan tea and ancient artifact, meanwhile, according to the product position to develop new tea packages.
A.視覺設計 Visual Design
B. 包裝設計
分別萃取四種故宮南院的經典文物的圖騰文化，
結合品牌旗下四種茶類的特色，以現代簡約的造型設計重新包裝。
B. Packaging
The packaging design concepts are separately from four classical patterns culture of Southern Branch of the National Palace Museum,
Mixing characteristic of four kind of tea and repackaging with a modern graph.
B-1. 經典茶罐包裝 Classic Tea Canister
B-2. 頂級禮盒組
此包裝產品定位於頂級客群，
當使用者拉開包裝盒，包裝結構會使茶罐與茶杯（燒杯）自動浮起，
傳達「茶」被端上桌時的尊貴意象，同時也是萃取的意象，
與品牌核心相互呼應。
B-2. High Quality Gift Boxed Set
This packaging is positioned at the top of customer base.
When consumers pull the box off, the packaging structure will lift the tea pot and the tea cop (beaker) .
This movement is the honorable image of "tea" being served and extracted imagery.
It's also in harmony with our brand concept.
2015第二屆包裝達人設計競賽 入圍 （此包裝授權開發中）
B-3. 隨身茶包組合包裝
此款系列包裝設計結合日本傳統友禪染和服文物的特色。
B-3. Tea Sachet Packaging Set
This series of packaging design is combined with the features of traditional Japanese fabric Yuzen-Kimono cultural relics.
此包裝授權開發中
CREDIT
2016 / LAB235 - 萃茶式 LAB235 - CHEI CHA
Designer: PO KUEI SU、ELAINE LU、XUELUN FU
