VeeV Spirits Bottle Design
Branding, Graphics, and Messaging
Branding, Graphics, and Messaging
VeeV is the world's first açai spirit. Before entering major markets, the bottle needed a significant design refresh. The bottle silouhette was maintained, but stripped of decorative design elements and awkward typography. The branding was optimized for a cleaner, more sophisticated design. Equally important, a new messaging heirarchy enabled a quicker read from across a bar, leaving the back dedicated to establishing a brand voice through a concise but rich positioning message. This bottle can now be found in bars and on shelves in all 50 states.
