A brand that plays to be European but maintains conceptual codes close to the Chinese market. The Suzzers project (Guangzhou ceramic manufacturer) is part of a meaningless word in English, but it is reminiscent of a word in Chinese that suggests something bright, full of light. With these clues we decided to build a graphic universe that supports that suggestive interpretation. A sometimes changing identity that represents random constellations and wraps their products with the sobriety and elegance they require. Delicacy in the production of identity applications led to the use of die as a distinctive element in many of them. This allows light to pass through them and reflects the brand concept.