SpongeBob Spring/Summer 2011 Hook
Client: Nickelodeon
Client: Nickelodeon
J3 was asked to collaborate on the Spring / Summer 2011 Hook Book for SpongeBob Squarepants. A "hook book" is a style guide for consumer products.. J3 created graphics, prints, icons and other assets that are used by licensees. There were several collections created for different apparel categories within this hook book including: boys, toddler, girls, young mens and juniors.
