Tackies Mini Promo Sting was a short three day project. The brief was to make a short promotional sting for Tackies online store on Shopify. Tackies sells Vans runners/footwear a brand which is synonymous with skate & contemporary street fashion. Visual research reference's were taken from skate equipment and themes. The idea to frame the products was taken from the wheels of a skateboard and its inner ball bearings, loosely relinking the Vans footwear to its origins. The audio and colour scheme was chosen to create a retro feel linking the heritage of the brand to the 60's and 70's, again from the product origins. It was important to show the diversity of range and colours of the product but still illustrate the distinct Vans Skate style.
The font type chosen for this project was Rockwell. Rockwell was felt to have a distinct Retro look, as it has an American college connotation as seen in college cardigans & jackets etc. It evoked USA of the 60's/70's and was strong simple & bold sans serif type. All of these elements help create that Retro feel and American origins the Vans brand evokes.
The logo for the online store was to be simple and create impact without distraction or miscommunication. After several iterations the logo of just a shoe imprint framed by a wheel in motion and complimented by the strong Rockwell font was felt to provide a strong significant logo identity.
