VORTEX TYPEFACE
Typography Design
Project
Vortex Typeface – Ma Major Project
Creative Solution
Starting from personal preferences. The project was based on the combination of kinetic and geometrical patterns with typography, aiming to create an attractive, elegant, and functional typeface. To promote this new typeface, a direct mail was created –as a sample– where the receiver could find a small brochure with some information about the process of creation of Vortex, a CD with a simple and tempting animation, along with other elements related to the history of the typography: a rubber stamp and a metallic plate. All these pack in a minimalistic and graceful box.
Starting from personal preferences. The project was based on the combination of kinetic and geometrical patterns with typography, aiming to create an attractive, elegant, and functional typeface. To promote this new typeface, a direct mail was created –as a sample– where the receiver could find a small brochure with some information about the process of creation of Vortex, a CD with a simple and tempting animation, along with other elements related to the history of the typography: a rubber stamp and a metallic plate. All these pack in a minimalistic and graceful box.
