hobex Payment Systems – Branding & Identity

  • Branding & Identity
    hobex – Payment Systems

    hobex – the Payment Systems provider from Austria – reinvented itself in 2016 to celebrate it's 25th anniversary. I helped the Salzburg based company to find the right visual language and guided them (as Art Director at the design agency A365) through the rebranding and design process.
  • The old logo looks completely outdated and was hard to use in the printed and online communication. Therefore a much lighter and cleaner version was needed. hobex is a Payment Systems provider and guarantees the customer a safe and quick money exchange. The simple but strong arrows made out of the letter "X" also work as the key visual for the corporate design.


    Once a year hobex publishes a magazine for their clients to provide information about new developments in cashless payment technology. This magazine is called pay! Journal and has been redesigned as well. It has a cleaner and more sophisticated look now. 

    Agency: A365
    Art Direction: Dominik Langegger
    Graphic Design: Dominik Langegger, Jan Six