Print Campaign: Onam Utsav
Client: Bhima Jewellers
Thiruvonam FInal Day
The Idea Behind the Concept
Pookalam: Onam is celebrated worldwide with great pomp and show by malayalis. You can find beautiful onam pookalam designs for 10 days in every house.
Pookalam: Onam is celebrated worldwide with great pomp and show by malayalis. You can find beautiful onam pookalam designs for 10 days in every house.
Each day of the 10-day Onam festival used to be represented on the Pookalam. On the Atham day, there will only be a single ring, the next day which is Chithira there will be two rings and finally on the Thiruonam day there will be 10 rings. On the first day only a single color flower is used, second day two colors and on the final day 10 different colors of flower is used.
