Check out that haul! This jaunty video showcased all the items included in a student cosmetology kit. It was created to appeal to a 17- to 29-year-old demographic. It was used both as a lead-generating blog post and a Facebook and Instagram ad.

I want to acknowledge my talented co-creators: Mike Kollen, for video editing; Laura Marrinan and Jess Sorenson for the stop motion photography; and Bryan Hanna for the original music.

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