TravelAir is a concept low cost/budget airline that targets lower middle class travelers along with students. The logotype and the logomark were designed to create a fun looking airline that prioritizes affordability as well as flexibility with the blue and grey colors giving off a confident yet trustworthy and a cool yet balanced brand respectively.
Logotype
Logomark
Stationery
Print Ads
The ads are all centered around a campaign that makes use of the name TravelAir with taglines such as Travel Airnywhere, Travel Airffordable & TravelAirlegant which focus on the company's strengths. The ads also make use of illustrations that match the logotype's rounded features.
Outdoor Media
Icons
