Luci Badenhorst's profile

Relieve Creative Pains

Luci Badenhorst
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Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
STRATEGIC ADVERTISING CAMPAIGN

// The tactical pairing of Voltaren with the Design Indaba Conference aims to expand the Voltaren target market into the creative field. The campaign introduces Voltaren as the answer to creative pains and shares a mutual ‘designer’ sentiment with the audience. The campaign provides enough space for imagination and creativity, while reminding audiences that pain should be addressed and taken care of. Voltaren becomes a compassionate brand, expressing its interest in the wellbeing of the creative body.


Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
CREATIVE PAIN THERAPISTS

// Part of the campaign sees members of the audience winning free massage vouchers to redeem during the Design Indaba conference. Creative Pain Therapists will be available for consultation, to discuss creative injuries and the treatment thereof.
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
MOBILE APP

// Voltaren coffee sleeves will encourage conference goers to further engage with the Relieve Creative Pains campaign by sharing some of their creative pains. The QR code on the coffee sleeves guides users to a mobile app, where they can take part in a Creative Pain Quiz and share their results online. Voltaren also provides helpful hint and tips to the treatment of creative pains.
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
ONLINE ELEMENTS​​​​​​​

Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Advertising Voltaren Creative pains design indaba ILLUSTRATION anatomy campaign art direction
Relieve Creative Pains
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Luci Badenhorst's profile

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Luci Badenhorst's profile
Johannesburg, South Africa

Relieve Creative Pains

This student brief required us to create an integrated advertising campaign, relevant to a specific event, by pairing a chosen brand and a tactic Read More

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Creative Fields