Dnevnik.bg is one of the most popular informative media in Bulgaria. To launch their new mobile site, they wanted us to create an image campaign that would generate more traffic.

THE IDEA

Since we are talking about a mobile site, we decided to take a more unusual approach while creating the campaign, and instead of talking about the site itself, we created a mobile game that would redirect the user to m.dnevnik.bg. There, people can see themselves how much more user friendy the new mobile version of website is. The game's characters are current politicians showing various tricks related to their recent media appearances. By entering the main menu, the user can select their own character and the game starts.

In this way, instead of creating a site campaign, we created a campaign for our new game that naturally referred users to the new mobile site on m.dnevnik.bg.