25 m2 of Syria is an apartment at IKEA. But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the real home of Rana and her family of 9 in Damascus, Syria. It was important to get the public involved, and to really understand where the help was going

For two weeks the installation was an initiative to promote Norway’s annual fundraising event “TV-aksjonen”. This year all donations went to the Red Cross, and people living in war and conflict. IKEA partnered with the Red Cross to promote the cause.

Silver: Promo & Activation / Immersive customer experience)
Silver: Promo & Activation / Charities & non-profit
Bronze: PR / Charities & non-profit
Bronze: PR / Business citizenship/corporate responsibility

Clio Awards 2017

Gold: Brand Partnerships & Collaborations / Public Service
Silver: Public Relations / Cause Related
Bronze: Ambient / Events/Experiential

D&AD Impact 2017

White Pencil: Humanitarian Aid
Graphite Pencil: Financial Empowerment

Wood Pencil: Direct Response / Ambient

Silver: Ambient/NGO
Silver: Health&Wellness / Social Responsibility
Bronze: Non Traditional / NGO

New York Festivals 2017 

First Prize: Outdoor

First Prize: UNDPI Special Award
Second Prize: Activation & Engagement
Second Prize: Public Service Announcements
Second Prize: Promotion of Peace & Human Rights 

Webby Awards 2017

Winner: Best Cause Related CampaignSpons & Event Prisen 2017

Årets Perle

Innsamlingsrådet / Fundraisingkonferansen 2017

Årets Kampanje