To create awaremess of this product we created The Campbell’s® Soup at Hand® Warmer and stationed it at bus stops, ice skating rinks, university campuses and other high traffic areas. People were able to grab hold of this heated canister that looks like the real thing and be given a free Soup at Hand® sample.
AWARDS
2012 Applied Arts - Winner - Out of Home - Single
2011 ADCC - Winner - Advertising Program. Out-of-Home Single
2011 Young Gun Awards - Bronze - Environmental Design
2011 FAB Awards - Gold - Experiential
