João Gonçalves's profile

EDP University Challenge 2012

Ecoparque EDP
This work is a response to a briefing for the EDP University Challenge 2012, a competition for academic degrees in communication and marketing arround the country.

The theme of 2012 was Energy Efficiency and the main goal was to instill values to the portuguese people through all kinds of actions, promotions or any other ways involving communication
or marketing strategic planning.

Work developed by:
Ana Rita Santos,
Maria Hilário,
João Francisco,
João Gonçalves

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Our proposal was to create a Fair like the typical portuguese Feira Popular (no longer existing),
in Lisbon where families could have a funny time with their children and also learn more about
this theme and absorb values to protect the environment which is a growing priority nowadays.

This fair would be totally sustainable due to the employming of local unemployed staff,
energetically efficient  machines or for instance: A Part of the revenues would accrue to charity.

This fair was baptized Ecoparque EDP.

The graphics used were created according to the existing graphical solution created by Mr. Sagmeister
EDP University Challenge 2012
Published:

EDP University Challenge 2012

Response to EDP University Challenge 2012 briefing. Theme: Energetic Efficiency

Published: