Veltec
A parent company of various cycling brands know the world over.
A parent company of various cycling brands know the world over.
My role: Concept to Creation. Art Direction, Design, Production and Product/Action Photography Art Direction.
Single handedly created and managed various print ad campaigns and overall branding support for Veltec- a parent company of Descente, Sidi Shoes, Prologo Saddles, Colnago Bikes, Enervit, Vredestein Tires, and SheBeest.
The hard trick? How to give each of these brands a unique personality while weaving a common thread.
