David Patrikios's profile

Digital Copywriting • Banner Ads

LowDown Artist Series
This series of banner ads appeared in popular bass player websites and forums. The ads reached a wide variety of players to promote the new LowDown bass amplifier landing page on line6.com. Clicking the ads took you to the page. A related series of print ads ran concurrently. Copywriting, 2009.
Inspiration Is Spontaneous
BackTrack is a revolutionary product that solves a very important problem for musicians: It's constantly recording so that when inspiration strikes, every note is captured. (Flash banner with a sequence of two panels.) Copywriting, 2009.
Jango Airplay Contest
This co-branded banner ad ran in popular musicians' forums to promote the valuable contest for independent musicians and bands. The contest was one of the most successful ever administered by Line 6. Copywriting, 2008. 
Relay G30 Digital Wireless System
Before Line 6 developed the Relay G30 wireless guitar systems were typically produced by wireless companies, not guitar companies. Line 6 wanted to show guitarists that a wireless system was finally built for people like them, by people like them. (Flash banner with a sequence of three panels.) Copywriting, 2009.
 
Spider Valve MkII Guitar Amplifiers
Line 6 is famous for cutting-edge modeling technology; Bogner is equally celebrated for hand-crafted tube designs. Their partnership resulted in an a series of amplifiers that successfully bridged the gap between the two schools of guitarists . (Flash banner with a sequence of three panels.) Copywriting, 2009.
M9 Stompbox Modeler
Unlike other multi-effect solutions for guitarists, this tonal toolbox is as compact as can be. No more loose stompboxes clanging around your backpack, no more aching shoulders, no more "Man, I wish I brough the Tube Screamer..." (Flash banner with a sequence of three panels.) Copywriting, 2007. 
Digital Copywriting • Banner Ads
Published:

Digital Copywriting • Banner Ads

A selection of banner ads written for music-technology company Line 6.

Published: