Type  Branding / Identity |   Client  Lui & Lei

As the growing influence of Korean beauty trends have been making their way into skin-care and makeup routines of women all around the world, Hanbul Cosmetics decides to launch a brand, Lui & Lei, that comprises their 30 years-long know and unique technology. Lui and Lei means “he” and “she” in Italian language. Lui & Lei seeks to create trendy skincare products targeting females who are in 20s. The color palette was inspired from rosy blushy cheeks.