KitKat Chocolatory is a first KitKat store in Malaysia where people can create their own unique KitKat.
First introduced in Australia, it's a really exciting huge step for KitKat Malaysia to bring this concept where KitKat is known as a mass brand.
The brief was to create awareness for pre-launch on social media. Simple and easy.
The initial plan from the agency was to create a totally different look than regular KitKat so it justify the higher price range of the product and also to fully utilize Instagram behaviour where people look for nice and inspiring visuals.
The only problem is....there's no assets, no budget to shoot and they need it in one week (no kidding, one week).
So, we had to create our own assets (not including main video), from scratch, in-house.
INSTAGRAM LAUNCH POST
Instagram Launch Post
In-Store Digital Display
Facebook / Instagram PPV
Facebook Cover Photos
Main Video
Instagram Posts - Banana Flavour of The Month
Instagram Posts - Cafe Latte Cookies & Cream Flavour of The Month
Instagram Posts - Orange Pineapple Flavour of The Month
And of course, we had to follow the #trendingtopic as well.
PPAP style post for Pineapple flavour.
Christmas post, from brief to post in 3 hours.
January Post - Flavours of the month
KitKat Chocolatory 360 Experience
MICROSITE
Behind The Scene
