In honor of COP21, Orange wanted to raise awareness about digital pollution and invite everyone to fight against it.
This was the first time a telecom company has created a major campaign against digital pollution.
Case
Awareness video
Posters and prints
Digital posters
Contextualized banners
Social media
Wallpapers
Credits
Copywriting: Thibaut Froment, Alexandre Girod
Art direction: Charles Guillemant, Peng Tu
Illustration: Loris Utard, Peng Tu
