Well-known for their introduction of creative breads in Singapore, BreadTalk has gain recognition in the bakery industry for being the trend setter. However, due to the increase in competitors in recent years, the key issue
the brand is facing now is remaining as one of the top few bakeries in the country without being taken over.
In order to improve the sales, the objective of this campaign is to make BreadTalk stand out as the preferred consumers’ choice in the bakery industry. Being a company that make use of natural ingredients and take pride
in the making process of their breads, it has caused the brand's products to be more expensive and
of premium quality.
Hence the key sight we are focusing on would be, 'BreadTalk is better than the other bakeries’, which then
lead us to the big idea of the brand being 'Simply better'.
Applications
