This is a final result of my concept redesign first published in 2014.
Year 2016.
Client: AS "MV GROUP", "Stumbras".
Product development department manager: Jūratė Paulauskienė
Photographer: Edgaras Marozas
Summer Garden is a sweet, fruit flavored liqueur family whose target market is a young generation. Therefore the purpose of this project was to update the design in order to strengthen its unique properties, highlight mild taste and make it more appealing for a younger consumer.
Since this liqueur has a rich and expressive color we decided to use no label look. In this way, a stylized graphical fruit becomes the main accent on the label, therefore emphasizing sweetness. The logotype was also updated to give it more identity as well as to make it more playful. For the cap we have used a white matte finish (with some added neutral gray elements) and glossy colored stripe. Those two elements combined help creating a contrast with a bottle yet strengthening the taste of liqueur itself.
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