E100
During the 48-hour design marathon - Designathon 2016 - we were asked to design a brand identity, packaging and website for a fictional project called E100. In this fictional scenario a project was conceived by the Greek Seed Bank in collaboration with the Institution of Ancient Greek Excavations.
The main purpose of this initiative is the revival of 100 kinds of ancient Greek seeds that were discovered in ancient excavations and shipwrecks. The E100 campaign invites everyone who is interested to participate, become a cultivator, and through this, meet the Greek history & culture.
Participation process
First, you apply tο adopt a seed on the website www.e100.gr
Next, you receive the seed package and the instructions for seed growing.
The third step is cultivation, during which you regularly inform the Greek Seed Bank about the process. Finally, you send the grown seed back to the Greek seed bank.
Next, you receive the seed package and the instructions for seed growing.
The third step is cultivation, during which you regularly inform the Greek Seed Bank about the process. Finally, you send the grown seed back to the Greek seed bank.
Packaging
The design of the seed package is based on the logo.
At the front the spiral shape from the logo, on the top corner the name of the brand Ε100 and in the white box the description of E100 (Ancient Greek Seeds) also the name of the included seed (olympian fig). Finally The number in the white box refers to the number of seeds to be grown (1/100).
At the back you can read the History of the included seed.
Branding stationary
T-shirt | Poster | Notebook | Pencils
WEBSITE
In the landing page you are called to participate and apply to adopt a seed and become a seed cultivator.
As the user scrolls down, the steps for the participation process are shown.
After that as the user scrolls down more we have the presentation of the seed packaging and finally the social feeds from users.
Thank you
