The logo was intended to not be literal and leave room for interpretation. What looks like the tree trunk is actually an abstract FS. To avoid looking too young or not masculine enough muted colours were chosen for the branding and a bit of yellow to spice things up. The 2012 Predator snowboard collection was inspired by the flying squirrel predator, the Spotted Owl. The boards come in 3 sizes 145cm, 150cm, 155cm, respectively.

For the logo and stationary package a custom FS font was made to create a rustic feel. Snowboarding is all about connecting with the outdoors and that’s just where FS heart is. Fly like us.