I was tasked with creating a whole web experience for Cook with Cabela's, a web based series about cooking. The experience includes episodes, recipes, how to articles, and product reviews. I was given the logo from our brand team, and not much else to start with. I created wire-frames, mock ups, final artwork, and coded the HTML CSS structure before handing it over to our dev team who applied the necessary back end.

Later, the structure for this page would become the framework for several other "Areas of Passion" within cabelas.com, including Deer Nation, Cabela's Shooting Park, Tackle Shop, Northern Flight, and more. Each focuses on providing activity based content.

Check it out at:
http://www.cabelas.com/cookwithcabelas