cinema 71

Re-branding the old Cinema on Moriah Street. The place is one of the "old generation" cinema which are no more in Haifa. The old building seems like a ghost; The entrance sign crוmbing, letters are missing or broken curves and the whole place is faded. It's a small place and suitable for 200 people maximum. It has a small foyer with a small stand for drinks and food and a movie theater. The place is open in the afternoon until early evening and is known presenting quality films and foreign films. It is full of pleasant and nostalgic atmosphere of "old- times" and transmits the decay of time.

Our target audience are people who are interested in culture. People who acquire education, books, films, lectures, music, art, etc. People who enjoy interacting with people of them "kind" and the atmosphere of the content. People will benefit not only from seeing a film but also to discuss values and meet new people and make for an evening and enriching intellectual experience.

To revitalize the place we wanted to brand it as a place that stands alone. Program will place a monthly grant of cultural values range from film screenings, discussions, poetry evenings, wine and cheese evenings backed lectures, gallery, etc., which express the new values of the place.

In order to transmit these values we have chosen typography as a key element in the design. We used a limited color palette with French inspiration drawn from - black, white and dark blue. Typography is surrounded by white spaces limited palette of colors combined on fine points and details that the design and requires the viewer to enter, read and explore.

Limor Kishinevsky & Shani Hashmony

Moria 71 st, Haifa

this is how it really looks like