‘The Little Shop Of Graphics’ was a brief to help brand a shop which will showcase limited edition screenprints from peers in the class to raise money for the BA(Hons) Graphic design degree show. The idea behind this logo was to base it on the principles in which designers follow, the double diamond theory.‘Develop’,‘Discover’,‘Define’ and ‘Deliver’ as this describes us as junior designers. The concept of the logo which I have created derived from looking at the molecule
structure of the diamond and creating the intricute pattern which occurs within it, this gave me a strong basis to work with.