KIDDD 奇德

There is an eidolon with magic strength behind everything in nature. KIDDD advocates the idea of green, natural and healthy teaching. Centered on the core idea of “there is an eidolon behind everything”, the brand is designed in shape on the basis of "mountain" that produces everything and refines the cyan from nature symbolizing the flourishing vitality to imply “the pupils surpass the master”. In this way, we have formed our exclusive and distinctive vision symbol. The combination of the adorable role design and a rich story-related visual system implies that every ingenious child is an adorable eidolon. They have their own pluses and minuses but with unlimited potential. In addition to the enlightenment in skill, they need to learn how to get along with others and nature in the course of studying and learn to respect and cherish others and nature as a virtue so as to transmit the value of our brand with “love” as the core.

一切自然万物之背后，皆存在一种具有神奇力量的精灵。奇德倡导绿色，自然，健康的教学理念。品牌设计围绕“万物皆灵”为核心创意，以产万物者“山”为基础造型，并从大自然中提炼象征蓬勃生命力的青色，寓意青出于蓝而胜于蓝，形成品牌专属并具有识辨性的视觉符号。童趣的角色设定与丰富的故事型品牌视觉系统，寓意每一位独具灵感的孩子都是可爱的小精灵。他们各有优缺点却又潜力无限，除了技艺的启蒙，更要在学习的过程中学会如何与他人，自己及大自然相处，学会尊重与爱惜的美好品德，传递品牌以“爱”为核心的价值观。

CATEGORY：BRANDING DESIGN, MASCOT DESIGN 品牌設計，角色设计

AGENCY：1983ASIA

DIRECTOR：SUSU & YAO 苏素 & 杨松耀

DESIGN：SUSU, YAO, XIANG SI 苏素，杨松耀，向思

YEAR：2016

COUNTRY：CHINA, SHEN ZHEN 中国, 深圳