Carlton Draught
Website
Website
Carlton Draught’s corporate website was in need of an urgent make over. Their website lacked character, fun and an overall any kind of appeal to the average Carlton Draught beer drinker.
A new site was designed and developed to carry forward the ‘Brewery Fresh’ positioning and house future above the line campaigns in a dynamic environment. The website is an interactive walk through of Carlton Draught beer from the production line to it’s final destination in a bar that is engaging and caters for all Carlton Draught punters. Their is an interactive history of Carlton Draught on a conveyor belt in the shipping warehouse, a showcase of past campaigns shown on a pub wall and an interactive bottle cap trivia to test your general knowledge against other online trivia buffs.
Work completed at Big Picture Group.
A new site was designed and developed to carry forward the ‘Brewery Fresh’ positioning and house future above the line campaigns in a dynamic environment. The website is an interactive walk through of Carlton Draught beer from the production line to it’s final destination in a bar that is engaging and caters for all Carlton Draught punters. Their is an interactive history of Carlton Draught on a conveyor belt in the shipping warehouse, a showcase of past campaigns shown on a pub wall and an interactive bottle cap trivia to test your general knowledge against other online trivia buffs.
Work completed at Big Picture Group.
