Identity branding for Béton Décoratif Groupe, a company which operates in outdoor paving/stamped concrete, in France.
Stamped concrete has become a popular choice for many homeowners because it offers a wide array of options when it comes to concrete pattern and concrete color.
For the logo I chose a pattern that refers to the texture and colors of concrete and a font that recreates an impression of durability and toughness.
Besides the design of the stationary objects, my client needed a folder, so we decided to personalize it using their logo, an image of a construction made of concrete and a helmet.
