This project was done during my internship with Itu Chaudhuri Design. Crompton Greaves turned around its financials to significant profitability, expanded its business by overseas acquisitions, widened its ambit to more ambitious power solutions, and saw a partial change of ownership as recessions overseas dampened its prospects.
This design conveys the arise of CG with clarity, responsibility and power. Put together, they tell the story of an interesting company with growth of their primary business.