The Brief - Sophisticated , slender , classy yet trendy and contemporary – describes the brand.“Svelte” focuses both for men and women, initially we are just starting off with women’s section and gradually will expand to men’s also. 

Quality and trust are the base of the brand. Simplicity and modernity define the design sensibilty. Their focus is customization , more option and variety to the customers .There is also restoration and remaking , which would be offilne.