Michael Chin's profile

The Chocolate Crowbar | 4As

Awards can do a lot for you. They can help you attract admirers, open up new opportunities, and inspire you to do great work. But for young creatives, it can often be a case of too much, too soon. Many of them become complacent. Cocky, even. Losing their appetite for hard work and learning.

That, we think, is why so many former Crowbar winners have gone on to do such uninspiring work. And why this year, we made the Crowbars from 100% edible chocolate. So the winners won't waste their talent away.


They will eat up, move on and stay hungry.
The Chocolate Crowbar | 4As
Published:

The Chocolate Crowbar | 4As

Credits: Creative Directors - Khalid Osman and Lester Lee Senior Art Director - Marvin Liang Copywriter - Michael Chin

Published:

Creative Fields