Some losses are irreplaceable - Choose Wisely
When you compromise on quality, you are compromising on the safety of your family. When you buy Pakistan Cables pure copper electrical wires or power cables, you are ensuring that there is no compromise on safety.
Our target for this campaign is to highlight the awful hazards of an electric short circuit, which can take away lives of your loved ones, you cannot replace them but you can prevent it from happening by choosing your electric cables wisely. So, I used the effect of the burnt paper expressing the fact that how fragile a live can be. This was a playful amalgamation of two worlds with similar jeopardies.
