Aesthetic of the Void

  • Briefing

    The project was developed during a 4 days workshop with the cosmetic brand BioNike, who asked for a packaging redesign.

    Minimalism is the file rouge of three different approaches.
    The first one is based on the concept of "absence" where the absence of nichel and others dangerous materials in the products reflects on the package with the absence of ink and the sensation of nature-based materials; the second one focuses on irony, that perfectly match with a more fun and inexpensive packaging; the last one is based on the expansion of the positioning from pharmacy–oriented to gift–idea for the products.
  • All credit for the photos and images goes to their rightful owners.
    Credits for moodboard pictures: Korner, Koponaki, Gauthier.
    Thanks to BioNike!