Elle Pecover's profile

Style & Technique-VNZMA

The Style & Technique brief asked us to create posters in the style of an artist for the 2017 VNZMA's. We were to look at a specific style or artist and utilize their design or illustration elements in our work to show potential different styles that could be used to create an advertising poster for the Vodafone New Zealand Music Awards. 
For this I looked into contemporary graphic design and Swiss design styles. The first poster was created by layering elements, use of contrasting colour and having an underlying grid to ensure a clear layout and design. The second poster was created by taking an existing image of a New Zealand musician and separating the channels of colour (CMYK) that make up the image then moving each layer of colour to create the chosen effect. 
For this poster I looked into contemporary design with use of grid, contrasting colour and layering of elements. Design agency, Alt Group uses these elements and also served as influence for this poster.
For my second poster I looked specifically at the graphic artist Mike Joyce and his book 'Swissted'. He designed hundreds of posters influenced by Swiss design and created as a way to merge his love for clean design and punk rock concerts, two elements that classically should not mix but when in this context work perfectly. 
Style & Technique-VNZMA
Published:

Style & Technique-VNZMA

Style and Technique brief created for my studies of Digital Media (Advanced) at Yoobee School of Design.

Published: