MERIEUX NUTRISCIENCES
BRIEF: Re-establish Meriux NutriSciences’ training courses.
(Merieux offers food safety and quality training courses)
Most of the food saftey training courses are seen as very clinical and boring. We noticed that Merieux has a lot of personality that no one knows about. This is what would put Merieux in front of other training courses.
The campaign shares Merieux’s unseen personality through strong advertising that grabs business owners and employees attention and creates interest and excitement .
The print ads play on the idea of what it is like to miss a small detail and how it can effect the situation in a negative way. The print ads are fun and add personality to a otherwise very clinical brand. The tag line “Details matter” runs through the entire campaign, linking it back to the importance of food safety and training courses with Merieux NutriSciences.
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DIRECT MAILER to food industries:
