These fifteen years Baloto has turned many Colombians into millionaires.
That’s why we decided to celebrate our anniversary doing what millionaires do in their time off, write a self help book.
Just that this time it would be a book that truly helps people, because lets be honest, we all know that the only one that has gotten rich, or better said richer, with a self help book is the author.
| My early years as a billionaire | From kneading dough to kneading fortunes | Stop suffering for the paycheck |
| When purchasing a self-help book the only one that gets rich is the author. Play Baloto. |
Agency: Sancho BBDO
Client: GTech
Product: Baloto
VP Creatives: Hugo Corredor + Giovanni Martínez
Total Work Creative Director: Daniel Álvarez
Total Work Creative Director: Daniel Álvarez
Copywriter: Matthew McNish
Art Director: Tatiana Rico
Cameraman: Miguel Orjuela
Account Manager: Felipe Espinal
Account Director: Juliana Ramírez
Production: La Post
Executive Producer: Alejandra Ramírez
Motion Graphics: Dafna Vallejo
