This project is carried out for Urban Motion Crew, dance academy and dance crew.

The concept is based on the word "freestyle", through a concept map and mind map, we collect ideas, concepts and insights that allow the development of a typography that reflects fluidity, movement and looseness.

In the other hand the lettering must be integrated on different platforms a must be readable, and cohesive, selecting the right color scheme, complementary typography and image.

The result was a a background with a photo of the crew dancing to compliment and reflect the concept of fluidity and "freestyle". Using a complementary typography for the titles for the flyer information, with a black and white color scheme to reflect professionalism and drama.

In conclusion, the result was functional and aesthetic flyer align with the concept and emotions related with the word "freestyle".