Hablemos de Amor (Let's Talk About Love) is a campaign against dating-violence meant to create awareness among teenagers about abusive behavior. We wanted to represent common problems that can lead to an unhealthy relationship, in order to avoid it from an early stage. We believe that learning to identify this damaging conduct will avoid future cases of violence and create happier, healthier relationships, where they are able to make decisions about heir own body and respect each other. Our goal is to encourage teenagers to end abusive relationships and look for professional help.
Because violence is not a matter of sexual orientation, we wanted to be inclusive and represent different kinds of relationships in a friendly and open way, avoiding the usually aggressive campaigns surrounding this topic.
This project was supported by COESIDA Jalisco (an institution dedicated to prevent AIDS and provide advice for young people on sexuality matters) and the University of Guadalajara.
If you would trust me, you'd give me your Facebook password.
Poster of a gay couple against digital violence. Our motto is: to talk about love is to talk about respect. Whoever loves you won't push you to share your private information, sharing it is up to you!
If you love me, prove it.
Poster against sexual abuse within relationships. Our motto is: to talk about love is to talk about free will.
Pressuring your partner to start a sexually active life is a form of abuse.
Who were you with?!
Dating violence also affects men. This poster relates to jealousy and physical aggression.
Psychological violence represented with a visual metaphor (chains).
It can be very difficult for people in an abusive relationship to break the cycle.
Double view of a poster for a bus stop. We played with the popular abbreviation T.Q.M. (Te Quiero Mucho, 'I love you' in spanish) on one side, to transform it into Te Quiero Matar ('I want to kill you'), symbolizing how relationships are sometimes two-sided.
Campaign strategy infographic with all the media planning explaining the different stages and objectives. The media planning includes social networks accounts (Facebook, YouTube and Twitter), concerts and activities for the launch of the campaign, a series of posters in different stages, some BTL advertising and a web page.
