This is my final group project for Advertising Principles subject in which we had to create a campaign for Hotlink to improve their sales of internet package towards youths.
We needed to get Hotlink to stand out from their competitors among our target audience. To do so, we have our campaign : Hotlink Sphere.
We realised that youths, especially university students spend a lot of time waiting for public transportation, at bus & train stations. Youths also are internet-hungry & power-hungry people in search for faster internet and power banks (haha)
We decided to use this situation as an opportunity to engage youths at these areas as well as to provide them with the awesome Hotlink experience by having a pop-up air-conditioned interactive sphere space/booth called The Hotlink Sphere.
In the Sphere, it will have wireless charging, free fast Hotlink 4G internet via internet data switching (for non-Hotlink users to experience Hotlink's internet speed), free Spotify streaming (to coincide with Hotlink's long-term collaboration with Spotify) and bean bags (to well, chill!).
This campaign will provide youths with a cool place to chill while allowing them to truly experience the Hotlink experience. Hence, giving exposure to Hotlink to youths and increasing the chances of youths to convert to Hotlink not by marketing but by the experience they have at the Hotlink Sphere.
Thanks for viewing (:
