IKAYA
house / home (Zulu)
Branding
the house of costumes
The meeting place of ideas, visions and experiences, includes creative minds and enthusiastic people.
A house where everything is tailored to dress up your imagination.
african heritage
Given that South Africa is a reference in the movie industry, and that the choice of the IKAYA name is based
on the brand’s roots, its visual identity is inspired in african aesthetics, interpreting anew its referents - colour and composition - to convey modernity and create a unique and differentiating visual territory.
house symbol
The identity uses the idea of house as a universe composed by different compartments that represent the brand’s offer and values, rendering it complete.
tailor made
The patterns refer to the core offer (costumes), at the same time conveying attention to detail and meticulousness.
© sara palaio + santa fé associates
© sara palaio + santa fé associates
