NIKE FOOTBALL SHOEBOX
This is a proof of Concept where I combine my illustration skills with the simple and refined packaging of Nike. I played Semi Pro Football for quite some time and I personally bought Nike Cleats, one thing I wish they would have done was make the boxes a unique part of the product experience. So appealing to the athlete mindset and how we view power and ferocity as key parts of playing football I had to make sure that was visually expressed on the box, the first part of getting to your cleats. So these are key examples of a box that can also be visually exciting but can help "pump up" the opening of a new pair of limited edition cleats.
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