The City, London
d&ad brief
d&ad brief
For 2012’s d&ad project, I chose the branding section supported by venturethree. Their brief was to re-invent the city of London’s image and create a brand for it. I focused on the fact the area is just over a square mile and used the square theme through my designs. The logo comes in a variety of colours and is meant to bring new life to the district, making it a fun and social place to be, incorporating QR codes and a what’s on guide. This was shown in the simple style guide.
