DOODLEDe Montfort Design Society
This is my re-branding project for the design society at De Montfort University, Leicester. I chose the word ‘doodle’ for the name as it is the starting point of any great design and is the best way to get the creative juices flowing. The logo is simplistic, making the letters simple shapes but still legible. The O depicts a doodle in itself which can be different colours depending on who uses them. This is also shown in a small booklet on the colours and fonts.
