The fall campaign of the television channel AXN has been awarded with a golden statuette on PromaxBDA Global Excelence Promotion, Marketing and Design Awards (also known as PromaxBDA World Gold Awards). The competition has been comprising of the world's most elite promotional, broadcast and multimedia industry experts.

On the joint gala of Promax and BDA, the jury of experts has recognized the campaign "This fall nobody is a Saint on AXN" as best in the "Holiday/Seasonal/Special Event Program Campaign Using Integrated Media" category. The channel of Sony Pictures Television Networks has been going up against other channels such as BBC or FOX.

The goal of the campaign and its supporting spot was to organize AXN's fall programming around a single unique theme, raising attention for the premieres (True Blood - Drink and Let Live, Sherlock, El barco, NCIS, etc.) to come that fall. The campaign has been centered around the weaknesses of the protagonists, showing that despite their superior abilities, they are still human. This idea did fit together perfectly with the core message of the spot. The message "Give in to your true self with our latest series" has been motivating AXN's viewers to become any person they desire simply by watching the channel's shows. After all, this is nothing but playful entertainment.