Chinese restaurant branding
A modern Chinese restaurant, Palmresto desires to be a little sumptuous yet approachable. Representing its flavorsome food, the restaurant fancied a subtle hint of warmth and cheer to complement their present-time approach. The restaurant serves three main types of cuisine; Japanese shabu-shabu, Chinese dim sum and traditional Chinese dishes, thus forthrightly becoming the simple main visual of the identity and bringing a hint of warmth.
Aptly named, the restaurant, in its approach, intermingles Middle-Eastern symbolism of a palm branch with a welcoming array of traditional Chinese comfort food. Palm branch symbolizes triumph and peace; at least these attributes are what the owners want to associate their business with.