FAIRY - Jubilee
Limited edition Jubilee celebration bottle
Limited edition Jubilee celebration bottle
Agency - Grey, London
As part of the Queen's Diamond Jubilee 2012 this much loved and very old brand decided to issue a Jubilee special edition of their famous washing up liquid bottle. It's label was the winning design of a competition and features pots and pans, a Corgi and the jolly vintage line ‘Have Fun Then Clean Up' - reminiscent of 'Keep Calm and Carry On' from a forgotten war time poster that is now seen on merchandise everywhere.
Here in the UK, I suppose, we like to laugh at ourselves and our nostalgia.
London agency Grey needed an 'honest and simple' shot for their ads before the product was available to shoot, so it was created in CGI from the supplied label artwork.
Here in the UK, I suppose, we like to laugh at ourselves and our nostalgia.
London agency Grey needed an 'honest and simple' shot for their ads before the product was available to shoot, so it was created in CGI from the supplied label artwork.
