The brief
The aim of this brief was to create a name, logo and package design for Rooibos tea.
Rooibos history
Rooibos Tea’s beginnings
Rooibos tea’s history is rooted in the Cederberg region of beautiful South Africa. Khoisans, the indigenous Bushmen of the region, harvested the leaves from the Aspalathus Linearis plant for centuries. The leaves were used as herbal remedies for many ailments, and loved for their delicious taste. Rooibos tea history nearly ended with the decline of the Khoisan tribes, but a botanist named Carl Humberg rediscovered the leaves in 1772 and revived a more widespread interest in the tea drink.
The Concept
My concept was to create a brand that South African's relate to that shows both the Rooibos heritage and the South African roots. The name Red San Tea comes from the translation of Rooibos - Red Bush and Khoisan; the discoverers.
The idea was to create tea from the earth, emphasizing the colours and patterns within nature.
Process Work
Final Designs
